Case 02: Digital Dreams of Russia (May 2015)

About Project:
“Digital Dreams of Russia”, presented by UC RUSAL, primarily a financial institution, is a multi-media art exhibition with digitally animated Russian paintings.

Our Role:
We managed media relations and pitched to press.

For the project to go an extra mile, we initiated and planned a school programme to wrap around.

We also connected the project to the cultural sector, through eDM to our network of arts practitioners and also invitation of guests in the field to the opening.

Our Tasks:

Media Relations:
– Press releases
– Media pitching
– Press tour

School Programme:
– Educational kit development
– Arrangement of guided tours with trained docents
– Promotion to and liaison with schools for tours

Promotion via Our Network:
– eDM to our network of cultural practitioners
– Invitation of guests from the cultural sector