Our Philosophy

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We work for and with the cultural and creative communities in Hong Kong.

We help cultural and creative projects to go an extra mile.

We connect people and ideas.

We see ourselves as a connector between creative people and audience, so that ideas and concepts get communicated across and spread wider. We are also a connector between cultural practitioners and service providers, so as to ensure the deliverables, when reaching the audience, can reflect the original vision.


We balance ideal and reality.

When working on cultural and creative projects, there is often a tension between realising a vision and limitations in terms of resources and time. With our expertise, we strife to strike a nuance balance between ideals in creative pursuits and cultural development, and issues like viability, practicality and sustainability in the real world.


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